About ShopBetter24.co.uk

Who We Are

ShopBetter24.co.uk is powered by ShopBetter ApS™, a Danish company founded in Aalborg in 2018. The company is part of the established Internet Zoo group, which has been running successful e-commerce platforms since 1999.

With decades of experience in online shopping, logistics and customer happiness, ShopBetter24.co.uk was built to make shopping smarter, cheaper and a lot more fun. We see ourselves as more than a webshop — we are a community of smart shoppers who want great products at fair prices, without any of the usual frustrations. When you shop with us, you are choosing an experienced company with deep roots, decades of knowledge, and a proven track record of keeping customers safe and satisfied.

Established 2018

Our Journey

After nearly three years of development, ShopBetter24.co.uk officially launched in October 2020 with around 65,000 products. Today, we've grown to offer more than 222,699 items and counting — from electronics and fashion to beauty, toys, and home essentials.

What started as a small idea has grown into an international platform trusted by thousands of happy customers. Every year we expand with new categories, new innovations, and even better prices. Our journey has only just begun, and our focus remains on making everyday shopping a positive and exciting experience for everyone.

Ever expanding team

Our Mission & Vision

We believe shopping should be simple, affordable, fair, trustworthy, and most importantly, fun. Our mission is to combine a huge selection with consistently low prices, while delivering a joyful and reliable experience every single time you shop with us. We want our customers to feel excited about finding a bargain, confident about their purchase, and reassured that their delivery will arrive quickly and safely. Our vision is clear: to build the most customer-friendly shopping destination in Europe.

Simple checkout – no hidden fees or surprises
Wholesale-level prices plus extra discounts for members
Free delivery on more than 50% of our products
Safe payments and dedicated customer service
A growing community of smart shoppers who love value

Mission: Make Shopping Better

The People Behind ShopBetter24.co.uk

Behind ShopBetter ApS™ is a dedicated team of developers, designers, merchandisers, marketers, and logistics experts — all working toward one clear goal: making online shopping more dependable, transparent, and customer-first.

Our CEO, Kim Bengtsen, leads with a simple philosophy: we don’t succeed because people buy once — we succeed when they trust us enough to come back. That’s why member experience, service quality, and real value guide every decision we make.

Many of our team members bring decades of hands-on experience in eCommerce, combining deep industry knowledge with a modern, data-driven approach. Together, we balance fresh ideas with proven execution — so you know you’re shopping with people who care, and who know exactly what they’re doing.